NAPERVILLE | Selling Kroehler: New Exhibit at Naper Settlement
- Glancer Magazine
- May 1
- 1 min read
A Sneak Peek at Selling Kroehler, a New Exhibit at Naper Settlement
NAPERVILLE–Naper Settlement’s new exhibit, “Selling Kroehler,” explores Kroehler Manufacturing Company, the largest upholstered furniture maker in the United States by the mid-20th century. Kroehler Manufacturing Company was headquartered in Naperville from 1893 until 1978. In an effort to appeal to women, Kroehler developed sophisticated marketing strategies that sought to educate consumers around good taste.
“Selling Kroehler” dives into the company's marketing strategies to the rapidly changing consumer culture of the 20th century. The exhibit explores the innovative methods and strategies that Kroehler used to aid and educate retailers about how to sell to consumers. Many of the innovative tools, advertisements, furniture from the Kroehler collection, and the Kroehler miniature displays used to market to consumers are on display in the exhibit.
