NEW IMMERSIVE EXPERIENCE
The Dr. Seuss Experience is an imaginative and interactive immersion into the wondrous world of Dr. Seuss.
After a debut run in Toronto in 2019 and a stint in Houston earlier in 2021, the 25,000-square-foot exhibit opened in Chicago in the former Macy’s site at Water Tower Place on October 8, 2021, and will run through January 2, 2022.
The exhibit is a partnership between Dr. Seuss Enterprises—the company founded by Audrey Geisel, the late widow of Theodor Seuss Geisel, who wrote under the pen name Dr. Seuss—and Kilburn Live, a division of Los Angeles–based entertainment company Kilburn Media.
This Seuss-tacular sensory spectacle takes each guest on an awe-inspiring journey through nine different Dr. Seuss books, allowing each visitor a chance to magically step into the pages of each of the books.
Inside, guests will get to navigate a maze of suspended balloons inspired by Oh, the Places You’ll Go. In The Lorax room, you’ll wander through a forest of truffula trees, while the If I Ran the Circus room features a working carousel. Over in the Horton Hears a Who! room, you can walk around a field of waist-high pink clover. For the holiday season, there’s also a How the Grinch Stole Christmas room planned.
The exhibit is located at Water Tower Place at 835 N. Michigan Avenue on the corner of E. Pearson Street in downtown Chicago. The closest “L” train stop is the Chicago station on the Red Line, about a six-minute walk away.