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Glancer Magazine

REAL ESTATE LOCAL | Time to Get Ready for the Spring Market by Penny O'Brien, Baird & Warner


Happy Holidays! AND it's time to get your home ready for the spring 2023 market!

I know it seems crazy, but December is a great time to consult with your local real estate agent if you are thinking about listing in the spring. Schedule a consultation so you know what pre-market improvements & repairs need to be done to get your home ready for the market. Schedule estimates with the painter, handyman & carpet guy and get on their schedule for the first of the year!

The biggest misconception sellers have is that they should wait for the spring market, AKA: April or May. Many in the real estate industry believe the spring market starts after the Super Bowl. Some think as soon as the holidays are over, it's game on, January 2nd!

There is so much less competition the earlier in the year that you list your home. If you have any buyer objections such as backing to a road, corner lot, dated decor, personalized decor, original HVAC system at the end of its life, you will benefit immensely from listing earlier than the competition. There is always a market & buyers always need to buy. Get your home sold & wrapped before the competition becomes fierce. Our Northern Illinois MLS area only has 1.7 months supply! Until there is a drastic increase in inventory, It's a seller's market!

Penny O’Brien is among the top 1% of all Chicagoland Brokers serving buyers and sellers throughout the western suburbs. Her track record of success has helped her build a solid repeat and referral client base.

• Sold $53 Million in 2021

#1 Realtor Baird & Warner Naperville 2021

• Top 1% of all Chicagoland realtors

• Glancer Magazine Reader’s Choice Award 2022, 2021,2020

• Chicago Agent Magazine Who’s Who 2021,2020, 2019


BAIRD & WARNER – One word that consistently comes to clients’ minds when they think of Penny O’Brien is “hustle.” As a Seller Representative Specialist, she loves meeting with sellers to discuss pre-market home improvements and guide them to make their home “showtime ready” when it hits the market. She strongly believes in professional staging and offers it as a complimentary service. With a reputation for “good-looking listings,” she helps clients realize a higher return and quicker sale. Penny says “Staging transforms a home from average to amazing”.

Penny O'Brien Broker, Relocation Specialist and Negotiation Expert (630) 207-7001 •


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