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Glancer Magazine

REAL ESTATE 2021 | Why NOT to Be a 'For Sale by Owner' this Spring by Penny O'Brien, Realtor


Why NOT to Be a “For Sale by Owner” During a HOT Market

If you’re a for sale by owner and sell your home before market to a friend or an acquaintance, you’re letting that ONE BUYER determine what your home is worth. On the other hand, you could let an experienced agent get your home in front of the most buyers & let this hot market tell you what your home is really worth! To get the most for your home, you NEED a full launch in the MLS, gorgeous professional photography, staging and a beautiful write up!

When choosing an agent, it's tempting to go with your family friend or your Mom's first cousin's husband, BUT a local experienced agent will get you the best price in the shortest amount of time. The agent will develop a marketing strategy to expose your home to their extensive network of buyers & sellers.

In this crazy market, are you really prepared to schedule 20 showings in 2 days? Will you understand the terms and conditions of the 5 offers you will receive? Will you know how to vet the lenders? Will you be listing your home at the correct list price? An experienced agent knows how to do all that and get you to the closing table!

According to the National Association of Realtors,

the average home sold by a realtor in 2020 was $280,000.

The average price of a home sold by owner was $200,000!

That is a $80,000 difference!

One of seller's main concerns is "leaving money on the table!" Selling you home FSBO does exactly that! Take the guess work out of listing your home, call your local real estate expert & let them go to work for you!


BAIRD & WARNER – One word that consistently comes to clients’ minds when they think of Penny O’Brien is “hustle.” As a Seller Representative Specialist, she loves meeting with sellers to discuss pre-market home improvements and guide them to make their home “showtime ready” when it hits the market. She strongly believes in professional staging and offers it as a complimentary service. With a reputation for “good-looking listings,” she helps clients realize a higher return and quicker sale. Penny says “Staging transforms a home from average to amazing”.

Penny O'Brien Broker, Relocation Specialist and

Negotiation Expert • (630) 207-7001 •


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