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Glancer Magazine

PETPLATE | Black-Owned Start-Up Dog Food Delivery Company the Latest Craze


Congrats to Renaldo Webb who's thriving startup has delivered over 15 million meals since its inception in 2017. Since his TV debut on Shark Tank he catapulted his direct-to-consumer delivery service nationwide, delivering freshly cooked, high-quality, human-grade ingredients to all 50 states.

Pet Plate's dog meals are made at a USDA-inspected facility following the same food safety protocols used by Whole Foods. The meals are flash frozen to preserve the nutrients, then shipped directly to the customer's door in pre-portioned, re-sealable, microwavable, recyclable containers. Pup's meals are personally tailored for each dog, and arrive in a frozen, insulated box similar to Blue Apron. Since 2017 the company has extended their product offering to include new recipes, organic treats, and nutritional supplements for a holistic solution to online shoppers.

Renaldo credits his entrepreneurial venture to his work as a consultant for pet food companies, where he learned about the ingredients going into kibble. When he saw the ingredients being used in traditional dog food he was appalled. He realized that pet owners wanted a fresh option. He could launch a business that would "make a meaningful difference in the lives of pets across the country."

Since day one, Pet Plate has worked with Dr. Renee Streeter (DVM, DACVN, Veterinary Nutritionist) to craft each recipe and perfect the meals they make for your pups. Her expertise creating recipes that deliver highly palatable, perfectly balanced meals for a wide range of breeds is second to none. The $30 billion pet food category is one of the largest food categories in the U.S, and it's still growing, Pet owners are driving the humanization and premiumization trends as they look for the same quality meals to feed their pets as they want for themselves.

Renaldo Webb is your guy! Visit today.


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