Photo courtesy Nike Williamsburg
A SMALL-FORMAT RETAIL CONCEPT DESIGNED FOR NEIGHBORHOODS
Nike is set to open another Live digitally-enabled concept store this month. The location at 217 S. Main Street in downtown Naperville was previously a Talbots women’s clothing store and has been highly anticipated by the local community.
Nike by Naperville is a small-format retail concept designed for and inspired by the local neighborhood. Designed to be lab-like space where Nike tests and evolves new services, experiences and offerings – Nike by Naperville offers digital and convenience-led services that help consumers discover the best of Nike online or in-store.
In June 2020, Nike told analysts it planned to open 150-to-200 small footprint, digitally-enabled stores in North America, the Middle East and Africa over the next few years. Naperville is next up!
PHOTO: (Top) Nike LIVE in New York City (Bottom) Nike Logo In One of the New Locations,