MODERN MINDED WOMEN | Jessi Atkocaitis

by Kristen Kucharski

INTRODUCING 5 DRIVEN, CREATIVE, MULTI-TASKING MASTERS

Each west suburban woman featured this month is filled with ambition and drive, with an undying dedication to their passion. They are driven and creative– each a master multi-tasker who is living a balanced lifestyle while making a positive difference in the lives of others. From giving back to the community through leadership, to helping others achieve their fitness and wellness goals, each story will inspire and encourage you in the new year!

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Jessi Atkocaitis

Founder, Ren Jord Organic Hair Care

ST. CHARLES–Having been a hair stylist and salon owner for over 20 years, Jessi was frustrated for herself and her clients experiencing hair loss, lack luster strands, and breakage; so, in true entrepreneurial fashion, she created Ren Jord because conventional products were not working.

“I started researching and realized all the harsh chemicals that are prevalent in so many of our products,” Jessi says. “As a result, I passionately created a unique product line of organic hair treatments and my clients (and me!) were seeing amazing results and healthier hair!”

Product Photo by Lauren McLeod www.laurenkmcleod.com

The name originates from Jessi’s Norwegian heritage meaning “pure Earth” as Ren Jord only uses pure, organic ingredients found in nature and ensuring packaging and materials are also recyclable and compostable.

Wife and mother of three children under the age of 8, she is constantly pulled in many directions and has tried to learn to live life organically as well – letting things happen as they will and always setting aside 15 minutes of ME time for yoga, meditation, and prayer to sustain the pressures of the day.

“I think as a society- especially women, we think we need to “have it all together” and post pictures of only edited, positive photos on social media- instead of being more real, vulnerable, and transparent,” Jessi shares. “I always grow the most after I have gone through a difficult time.”

Furthermore, she feels it’s important to share those tough experiences and lift each other up; and since Ren Jord is a new business, Jessi is excited to continue to grow and support local women-owned businesses in the community.

COMPLETE COVER STORY