GLANCER PRESS

PRESS RELEASE
For Immediate Release
January 21, 2011

Glancer Magazine to Launch 4th Community Living Magazine in the Fox River Valley Area in May 2011 **Coverage Area: St. Charles, Geneva & Batavia**

WEST SUBURBAN CHICAGO– Community living magazine publisher, Glancer Magazine is expanding its current circulation to the Fox River Valley area with a combined focus on the tri cities– St. Charles, Geneva and Batavia, Illinois with a fourth monthly publication. The premiere issue will be available to area residents the first week of May 2011. 

Fox River Valley will be the fourth title published monthly by the suburban publishing company. It will join the communities of Naperville (rotating monthly circ. 50,000), Wheaton/Glen Ellyn (rotating monthly circ. 25,000) and Downers Grove (rotating monthly circ. 25,000).

This magazine will have a hometown focus on the Fox River Valley area and those who live, work and play there. Using its unique and creative format– targeting all demographics while its primary demographic will be household women– it will provide all types of businesses an opportunity to reach an expanded audience within the community whose residents enjoy the unparalleled Fox River Valley shopping and dining experience. The publication will highlight each community using its unique themes from month to month.

The area is part of historical Kane County and is known for its beautiful charm along the banks of the Fox River. All three communities are home to exquisite downtown areas with Norman Rockwell appeal. Picturesque winding country roads make it the perfect place to call home for countless residents and it is also a destination spot for many tourists year after year.

Glancer Magazine will introduce the publication with a direct mailed circulation of 12,500 monthly and will rotate between North & South parts of the community every other month, while paid subscribers will receive the magazine monthly. The magazine will also be available on local newsstands. The unique and strategic distribution program allows all residents to sample the publication before they purchase a subscription, while providing ample reach to its advertisers.

Glancer Magazine will fill a niche in the Fox River Valley marketplace, as the area has remained steady in growth and prosperity the last few years. It will compliment the efforts of the well established downtown areas and the expanding shopping opportunities such as Geneva Commons and more. Ordinary Kane County residents accomplishing extraordinary things will be featured from month to month, along with dining, wine and movie critiques, photos recapping events around town, charitable efforts, highlights of the business community and so much more. 

“As our company turns 10 years old, there is simply no better way to celebrate than with a 4th title. We started distributing Glancer Magazine in January of 2006 following a title change from a former publication and we continue to receive an overwhelming response by the public. While there is a recent increase in affluent-only community magazines, these tend to operate under both editorial and ad placement restrictions. Glancer Magazine gives local businesses more exposure on an as-need basis and local residents a quick, at-a-glance view of their community every month,” said Lindy Kleivo, Founding Publisher and Editor.

“Each issue truly is a community effort. It focuses on topics relating to residents of all ages – health & wellness, kids & education, home & garden, style & beauty, shopping & savings and so much more, making it the leading publication in the communities where it is currently distributed. Our readership is extremely diverse, resulting in a dense readership within a certain geographical area. Our publishing model is unique and remains unprecedented,” she added.

Glancer Magazine, Fox River Valley will be the fourth monthly title created and distributed by the local publisher and will premiere the first week of May 2011. This launch follows the successful debut of Glancer Magazine, Downers Grove which premiered earlier this month. The publisher announced the launch of Downers Grove in August 2010.

Display advertisements are available for purchase. Community-related press releases can be sent to editorial@glancermagazine.com.  Prospective advertisers should contact Glancer Magazine at (630) 428-4387 or info@glancermagazine.com. For more information about Glancer Magazine visit www.glancermagazine.com. Glancer Magazine also publishes Glancer Online Weekly, a west suburban weekly magazine available online. Subscribers receive the newest version via email each week.

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